Both are GenXer and both are innovative thinkers. Indicative of the GenX mindset they think quite differently than most others in their respective fields, which is why they are so successful.
Gladwell’s book , What the Dog Saw, is a collection of his essays from The New Yorker where he has worked as a journalist since 1996 according to his wikipedia page. I’ve only glimpsed the intro to this book but am very eager to read it. Loved The Tipping Point and Outliers especially. Blink is interesting but I’m still not sure I entirely buy into the premise. (ah, ever the skeptical GenXer, even in regards to one of my own — yeah, I wish I could consider MG a peer. HA!)
Levitt’s new book, SuperFreakenomics (nice little play on the Rick James song there) is the follow up to his his first book, Freakenomics (2005), which he co-authored with journalist Stephen J. Dubner (b.1963), also a GenXer. Levitt and Dubner turn economis on it’s head by applying the economic thought process or whatever you call it to non-traditional subject matter, from drug dealing to global warming — often to much criticism as well as praise. But they wouldn’t be a GenXers if they didn’t ruffle a few feathers in such a traditional field. Levitt’s economic take on things is fascinating, and he has the uncanny ability to remove all emotional/more predjudice from his researh, which perhaps sounds like a a “not good” thing but it seems essential to this particular kind “pure thinking,” (whatever tha means, right) the results of which can be mucked up later with barnacles of emotion and sentimentality and morality — junk like that. I’ve just started SuperFreakenomics but am already ready to drink the Kool Aid a second time. Glug glug glub. Ahhhhhhhhhhhhhh. And you will too!